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It all started with a beat that inspired him to pick up the mic and express himself, and the rest as they say was history. J Hyfe A.K.A. Leche was raised in Portland Oregon, but was born in Nigeria. Due to the fact that his father passed away before entering the world, his life was a has been a struggle. He was raised in a single parent home with brothers and sisters. J Hyfe being the youngest he had to sit back and watch a lot of hardship without the knowledge or power to make things better for himself, mom, or siblings.
Fortunately, J Hyfe discovered sports which kept him out of trouble while growing up and gave him something to focus on. The love of music was a coincidental, he loved beats and he knew what to do with them. His freshmen year he moved to Chesapeake, Virginia. This opportunity afforded him a chance to spend a lot of time with his older brother “Chin,” who already was involved with the underground music scene. His brother had Fruity Loops Studio 8 on his computer, which he didn’t take the time to figure out so J Hyfe tried his luck with it. Quickly teaching himself how to utilize the program, he started producing mass amount of beats. His friend “Ace” gave him the nickname Taz so he named his beats “Taz Beats.” The beats just sat there, so why not make good use of them? So thats what he did.
J Hyfe needed a stage name, so Larry Jones and him sat down one night and came up with one. He was a hyper young man, and coming from the west-coast Chin said, “Hyphy” which ended up “Hyfe.” The name Hyfe couldn’t stand alone so the “J” was added in honor of his late grandfather James, which is also his middle name.
Juggling the demands of a high school varsity basketball team and trying to build a rap career, it became a war of attrition as for which path he would ultimately have to choose. Ironically, the decision didn’t come from his torn feelings, it came from a torn-shoulder. While playing in a play-off game, his right shoulder popped out of place basically ending his future for any good college scholarship opportunities. He took this in stride and felt that destiny was knocking at his door telling him “You have a gift in music, so use it!” Without a question he did!J Hyfe was able to teach himself to produce beats, engineer music, shoot music videos, edit videos, as well as social media marketing tools that has helped him in life and in business.
J Hyfe uses his past hardship as the drive and motivational force behind his relentless efforts to make life easier for him and his family. He has embarked on a journey with Relentless Hustler Entertainment, Inc. which will help put him in position to succeed. He is a Relentless Hustler and now it’s time to make a mark in this industry. J Hyfe plans on keeping God first on all his decisions, a faith instilled in him at a young age by his mother. Stay tuned in to see what J Hyfe does next in his rising music career.
Steve Clenor, 404-966-4771